Sign inGet started

Funding your wallet & setting the right CPI

How wallet funding, reservations, and refunds work — and how to price your CPI competitively.

Researchers 5 min read

On this page
  1. How wallet funding works
  2. Choosing a CPI

How wallet funding works

Top up your wallet via Razorpay (UPI, card, netbanking). When you publish a survey, an amount equal to (CPI × target) is reserved from your wallet balance. As each complete arrives, that reserved amount is disbursed.

  1. Top up wallet → balance increases
  2. Publish a survey → reservation locks (target × CPI)
  3. Each complete → reserved amount is debited and paid to the supplier/respondent
  4. Close the survey → any unspent reservation is refunded to your wallet
Pause keeps the reservation intact (you can resume). Close releases the unspent amount back to your wallet — per survey, never touching other surveys.

Choosing a CPI

CPI ranges by audience difficulty and survey length:

  • General consumer, 5-7 minutes: ₹40-80 per complete
  • Specific demographic (e.g., women 25-35 in tier-1 cities): ₹80-150
  • B2B / hard-to-reach (decision-makers, doctors): ₹250+
Setting CPI too low slows incoming responses — suppliers will deprioritise your survey.
Video coming soonThe steps in this guide cover everything in the meantime.
CPI pricing in 2 minutes · 2:00
Researcher quick-start: from signup to first responseGo from empty dashboard to live survey in under 10 minutes. 4 min readAnalysing results and exporting dataRead the analytics panel, filter responses, and export raw data or a PDF report. 3 min readPanel supplier quick-start: setup to first completeSet up your profile, bid on surveys, and route respondents. 5 min read
Back to all articles