Ad Concept Testing

The questions

1. 1

   How attention-grabbing do you find this advertisement concept?

   Scale · 0–10: Not at all → Extremely attention-grabbing

2. 2

   How well does the ad communicate the product's main benefit?

   Scale · 0–10: Very unclear → Very clear

3. 3

   Which emotion does this advertisement evoke?

   Multiple choice

   • Inspiration
   • Trust
   • Excitement
   • Humour
   • Nostalgia
   • None of these
4. 4

   Does this ad make you more likely to consider the product?

   Single choice

   • Yes, much more likely
   • Somewhat more likely
   • No change
   • Less likely
5. 5

   What would you change to make this advertisement more effective?

   Text answer · Optional

6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.