Competitive Landscape

The questions

1. 1

   Which competitor products or services have you used in the past 12 months?

   Multiple choice

   • Competitor A
   • Competitor B
   • Competitor C
   • Competitor D
   • None of the above
2. 2

   How would you rate the overall quality of the leading brand in this category?

   Star rating · 5 stars

3. 3

   What is the most significant weakness of your current provider?

   Text answer

4. 4

   How important is brand reputation when choosing in this category?

   Scale · 0–10: Not important → Extremely important

5. 5

   Would you consider switching to a new brand if it better met your needs?

   Single choice

   • Yes, definitely
   • Probably yes
   • Not sure
   • Probably not
   • No
6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.