Trend & Innovation Radar

The questions

1. 1

   Which of the following trends are you most aware of in this industry?

   Multiple choice

   • AI & Automation
   • Sustainability
   • Personalisation
   • Direct-to-consumer
   • Subscription models
2. 2

   How quickly do you typically adopt new technologies or solutions?

   Single choice

   • Early adopter
   • Early majority
   • Late majority
   • Laggard
3. 3

   How important is sustainability/eco-friendliness in your purchasing decisions?

   Scale · 0–10: Not important → Very important

4. 4

   Which emerging technology excites you most for this category?

   Single choice

   • Artificial intelligence
   • Augmented reality
   • Blockchain
   • Internet of Things
   • Robotics
5. 5

   Describe a market gap you believe is not yet addressed by any current product.

   Text answer · Optional

6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.