New Product Concept Test

The questions

1. 1

   How appealing do you find this product concept overall?

   Scale · 0–10: Not at all appealing → Extremely appealing

2. 2

   How likely would you be to purchase this product if it were available?

   Single choice

   • Definitely would buy
   • Probably would buy
   • Might or might not
   • Probably would not
   • Definitely would not
3. 3

   What do you find most compelling about this concept?

   Text answer · Optional

4. 4

   What concerns, if any, do you have about this product?

   Text answer · Optional

5. 5

   What price would you consider fair for this product?

   Single choice

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.