Customer Segmentation

The questions

1. 1

   What is your primary goal when using products in this category?

   Single choice

   • Save time
   • Save money
   • Improve quality
   • Simplify complexity
   • Stay competitive
2. 2

   How do you typically discover new products in this space?

   Multiple choice

   • Social media
   • Word of mouth
   • Search engines
   • Industry publications
   • Trade shows
   • Ads
3. 3

   Which of the following best describes your usage pattern?

   Single choice

   • Power user (daily)
   • Regular user (weekly)
   • Occasional user (monthly)
   • Rare user
4. 4

   How large is the organisation or household you are purchasing for?

   Dropdown

   • Just myself
   • 2–10 people
   • 11–50 people
   • 51–200 people
   • 200+ people
5. 5

   What is your biggest frustration with current solutions?

   Text answer · Optional

6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.