Brand Awareness & Perception

The questions

1. 1

   Have you heard of [Brand Name] before taking this survey?

   Single choice

   • Yes
   • No
2. 2

   Which of the following words best describe [Brand Name]?

   Multiple choice

   • Innovative
   • Trustworthy
   • Affordable
   • Premium
   • Reliable
   • Other
3. 3

   How would you rate your overall impression of [Brand Name]?

   Star rating · 5 stars

4. 4

   What is the first thing that comes to mind when you think of [Brand Name]?

   Text answer · Optional

5. 5

   How likely are you to engage with or purchase from [Brand Name]?

   Scale · 0–10: Not at all likely → Extremely likely

6. 6

   How familiar are you with this brand?

   Single choice · Optional

   • Never heard of it
   • Heard the name only
   • Somewhat familiar
   • Very familiar
   • Use it regularly
7. 7

   Which words best describe this brand?

   Multiple choice · Optional

   • Trustworthy
   • Innovative
   • Affordable
   • Premium
   • Reliable
   • Outdated
8. 8

   How likely are you to recommend this brand?

   Scale · 0–10: Not at all likely → Extremely likely

9. 9

   How does this brand compare to its competitors?

   Single choice · Optional

   • Much better
   • Somewhat better
   • About the same
   • Somewhat worse
   • Much worse
10. 10

    How much do you trust this brand?

    Scale · 0–10: Not at all → Completely

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.