Brand template

Logo & Visual Identity Test

Test consumer reactions to logo concepts and visual identity elements.

  • 10 questions
  • About 5 min
  • Answerable in 12 languages

The questions

  1. Which logo concept do you prefer?

    Single choice

    • Concept A
    • Concept B
    • Concept C
    • None of them
  2. How professional does the preferred logo look?

    Scale · 0–10: Very unprofessional → Very professional

  3. How memorable is the logo?

    Star rating · 5 stars

  4. What feeling does the logo evoke?

    Multiple choice · Optional

    • Trust
    • Innovation
    • Friendliness
    • Authority
    • Creativity
    • None
  5. What would you change about the logo design?

    Text answer · Optional

  6. How familiar are you with this brand?

    Single choice · Optional

    • Never heard of it
    • Heard the name only
    • Somewhat familiar
    • Very familiar
    • Use it regularly
  7. Which words best describe this brand?

    Multiple choice · Optional

    • Trustworthy
    • Innovative
    • Affordable
    • Premium
    • Reliable
    • Outdated
  8. How likely are you to recommend this brand?

    Scale · 0–10: Not at all likely → Extremely likely

  9. How does this brand compare to its competitors?

    Single choice · Optional

    • Much better
    • Somewhat better
    • About the same
    • Somewhat worse
    • Much worse
  10. How much do you trust this brand?

    Scale · 0–10: Not at all → Completely

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.

Run this survey in 12 Indian languages

Customise it, choose your audience and share it on WhatsApp or by QR code.