Campaign Effectiveness

The questions

1. 1

   Do you recall seeing any advertising from [Brand Name] recently?

   Single choice

   • Yes
   • No
   • Not sure
2. 2

   Where did you encounter the advertising?

   Multiple choice · Optional

   • Social media
   • TV
   • Online video
   • Print
   • Out of home
   • Radio
3. 3

   How memorable was the advertising content?

   Scale · 0–10: Not at all memorable → Extremely memorable

4. 4

   Did the advertising change your perception or purchase intent?

   Single choice

   • Yes, positively
   • No change
   • Yes, negatively
5. 5

   Please describe what you remember most about the advertising.

   Text answer · Optional

6. 6

   How familiar are you with this brand?

   Single choice · Optional

   • Never heard of it
   • Heard the name only
   • Somewhat familiar
   • Very familiar
   • Use it regularly
7. 7

   Which words best describe this brand?

   Multiple choice · Optional

   • Trustworthy
   • Innovative
   • Affordable
   • Premium
   • Reliable
   • Outdated
8. 8

   How likely are you to recommend this brand?

   Scale · 0–10: Not at all likely → Extremely likely

9. 9

   How does this brand compare to its competitors?

   Single choice · Optional

   • Much better
   • Somewhat better
   • About the same
   • Somewhat worse
   • Much worse
10. 10

    How much do you trust this brand?

    Scale · 0–10: Not at all → Completely

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.