Brand template

Brand Values Alignment

Assess whether your brand values resonate with your target audience.

  • 10 questions
  • About 5 min
  • Answerable in 12 languages

The questions

  1. How well do you feel [Brand Name]'s values align with your own?

    Scale · 0–10: Not at all → Completely

  2. Which of our stated values resonates most with you?

    Single choice

    • Innovation
    • Integrity
    • Sustainability
    • Community
    • Excellence
    • None
  3. Do you believe our brand consistently lives up to its stated values?

    Single choice

    • Yes, always
    • Usually
    • Sometimes
    • Rarely
    • No
  4. What value or principle would you most like to see from [Brand Name]?

    Text answer · Optional

  5. How familiar are you with this brand?

    Single choice · Optional

    • Never heard of it
    • Heard the name only
    • Somewhat familiar
    • Very familiar
    • Use it regularly
  6. Which words best describe this brand?

    Multiple choice · Optional

    • Trustworthy
    • Innovative
    • Affordable
    • Premium
    • Reliable
    • Outdated
  7. How likely are you to recommend this brand?

    Scale · 0–10: Not at all likely → Extremely likely

  8. How does this brand compare to its competitors?

    Single choice · Optional

    • Much better
    • Somewhat better
    • About the same
    • Somewhat worse
    • Much worse
  9. How much do you trust this brand?

    Scale · 0–10: Not at all → Completely

  10. Where have you seen or heard about this brand?

    Multiple choice · Optional

    • TV
    • Social media
    • Online ads
    • Friends or family
    • In-store
    • Search engine

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.

Run this survey in 12 Indian languages

Customise it, choose your audience and share it on WhatsApp or by QR code.