Brand Switching Triggers

The questions

1. 1

   Have you switched brands in this category in the past 12 months?

   Single choice

   • Yes
   • No
2. 2

   What would most likely cause you to switch to a different brand?

   Multiple choice

   • Price increase
   • Quality drop
   • Poor customer service
   • Better alternative
   • Ethical concerns
   • Peer recommendation
3. 3

   How loyal are you to your current brand of choice in this category?

   Scale · 0–10: Would switch easily → Extremely loyal

4. 4

   What would a new brand need to offer to win you over?

   Text answer · Optional

5. 5

   How important is brand heritage when choosing a brand?

   Star rating · 5 stars

6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.