Category Exploration

The questions

1. 1

   How important is this product category in your daily life?

   Scale · 0–10: Not at all important → Essential

2. 2

   How many different brands do you actively use in this category?

   Single choice

   • Just one
   • 2–3
   • 4–6
   • More than 6
3. 3

   Which channel do you use most to purchase in this category?

   Single choice

   • Online retailer
   • Brand website
   • Physical store
   • Subscription service
   • Marketplace app
4. 4

   What would make you spend more in this category?

   Multiple choice · Optional

   • Better quality
   • Lower prices
   • More variety
   • Better loyalty rewards
   • Faster delivery
   • Nothing
5. 5

   Describe your ideal product in this category.

   Text answer · Optional

6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.