Distribution Channel Preference

The questions

1. 1

   Where do you most frequently purchase products in this category?

   Single choice

   • Brand's own website
   • Major online retailer
   • Physical store
   • Marketplace app
   • Social commerce
2. 2

   How important is same-day or next-day delivery in your decision?

   Scale · 0–10: Not important → Essential

3. 3

   Do you prefer to research online and buy in-store, or buy online?

   Single choice

   • Research online, buy in-store
   • Buy online always
   • Buy in-store always
   • No preference
4. 4

   What is the biggest barrier to purchasing this product online?

   Multiple choice · Optional

   • Can't see/touch the product
   • Shipping costs
   • Delivery time
   • Return hassle
   • Trust/security
   • No barrier
5. 5

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
6. 6

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

7. 7

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
8. 8

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
9. 9

   How important is sustainability when choosing a product?

   Scale · 0–10: Not important → Very important

10. 10

    What would make you switch from your current preferred brand?

    Multiple choice · Optional

    • Lower price
    • Better quality
    • More features
    • Better service
    • A recommendation

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.