Market Research template
Farmer Input Usage & Buying
How farmers choose and buy seeds, fertiliser and pesticides, and how they pay for them.
10 questions About 5 min Answerable in 12 languages
The questions
How much land do you farm?
Single choice
- Less than 1 acre
- 1–2 acres
- 2–5 acres
- 5–10 acres
- More than 10 acres
- Prefer not to say
Which crops did you grow in the last season?
Multiple choice
- Wheat
- Rice / paddy
- Pulses
- Cotton
- Sugarcane
- Vegetables or fruits
- Other
Where do you usually buy farm inputs like seeds or fertiliser?
Multiple choice
- Local agri-input shop
- Cooperative society
- Government centre
- Company dealer
- Online / app
- Other
Who mainly influences which seed or fertiliser you buy?
Single choice
- Shopkeeper / dealer
- Other farmers
- Krishi officer / KVK
- Company representative
- TV / radio / phone
- My own experience
What matters most when choosing a seed brand?
Multiple choice
- Yield
- Price
- Disease resistance
- Brand trust
- Availability
- Advice from others
How do you usually pay for inputs?
Single choice
- Cash
- UPI / digital payment
- Credit from the shop
- Kisan Credit Card
- Loan from bank / cooperative
- Prefer not to say
How easy is it to get good quality inputs on time?
Star rating · 5 stars
Have you used soil testing in the last two years?
Single choice
- Yes
- No
- Not sure
Would you buy inputs through a mobile app if delivery was free?
Single choice
- Yes, definitely
- Maybe
- No
- I don't use a smartphone
What is the biggest problem you face when buying farm inputs?
Text answer · Optional
Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.
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Run this survey in 12 Indian languages
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