Market Research template
Kirana & Local Store Shopping Habits
How households shop for daily groceries across kirana stores, supermarkets and quick-commerce apps.
10 questions About 5 min Answerable in 12 languages
The questions
Where do you buy most of your daily groceries?
Single choice
- Nearby kirana store
- Supermarket
- Quick-delivery app
- Online grocery website
- Weekly market / haat
- Other
How often do you shop for groceries?
Single choice
- Daily
- A few times a week
- Once a week
- A few times a month
- Rarely
Why do you prefer your main store?
Multiple choice
- Close to home
- Lower prices
- Credit / khata facility
- Home delivery
- Trust in shopkeeper
- More choice
- Offers and discounts
How do you usually pay at the kirana store?
Single choice
- Cash
- UPI / QR code
- Card
- Monthly credit (khata)
- Other
How satisfied are you with your local kirana store?
Star rating · 5 stars
Have you ordered groceries from a quick-delivery app in the last month?
Single choice
- Yes, often
- Yes, once or twice
- No, but I would try
- No, not interested
Which items do you prefer to buy in person?
Multiple choice
- Fruits and vegetables
- Milk and dairy
- Staples (atta, rice, dal)
- Snacks and drinks
- Personal care
- Cleaning products
Roughly how much does your household spend on groceries each month?
Single choice
- Under ₹3,000
- ₹3,000–₹6,000
- ₹6,000–₹10,000
- Above ₹10,000
- Prefer not to say
How likely are you to recommend your main grocery store to a friend or family member?
Scale · 0–10: Not at all likely → Extremely likely
What would make your grocery shopping easier?
Text answer · Optional
Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.
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Run this survey in 12 Indian languages
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