Market Research template

Kirana & Local Store Shopping Habits

How households shop for daily groceries across kirana stores, supermarkets and quick-commerce apps.

  • 10 questions
  • About 5 min
  • Answerable in 12 languages

The questions

  1. Where do you buy most of your daily groceries?

    Single choice

    • Nearby kirana store
    • Supermarket
    • Quick-delivery app
    • Online grocery website
    • Weekly market / haat
    • Other
  2. How often do you shop for groceries?

    Single choice

    • Daily
    • A few times a week
    • Once a week
    • A few times a month
    • Rarely
  3. Why do you prefer your main store?

    Multiple choice

    • Close to home
    • Lower prices
    • Credit / khata facility
    • Home delivery
    • Trust in shopkeeper
    • More choice
    • Offers and discounts
  4. How do you usually pay at the kirana store?

    Single choice

    • Cash
    • UPI / QR code
    • Card
    • Monthly credit (khata)
    • Other
  5. How satisfied are you with your local kirana store?

    Star rating · 5 stars

  6. Have you ordered groceries from a quick-delivery app in the last month?

    Single choice

    • Yes, often
    • Yes, once or twice
    • No, but I would try
    • No, not interested
  7. Which items do you prefer to buy in person?

    Multiple choice

    • Fruits and vegetables
    • Milk and dairy
    • Staples (atta, rice, dal)
    • Snacks and drinks
    • Personal care
    • Cleaning products
  8. Roughly how much does your household spend on groceries each month?

    Single choice

    • Under ₹3,000
    • ₹3,000–₹6,000
    • ₹6,000–₹10,000
    • Above ₹10,000
    • Prefer not to say
  9. How likely are you to recommend your main grocery store to a friend or family member?

    Scale · 0–10: Not at all likely → Extremely likely

  10. What would make your grocery shopping easier?

    Text answer · Optional

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.

Run this survey in 12 Indian languages

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