Message Resonance Test

The questions

1. 1

   Which of these headlines is most compelling to you?

   Single choice

   • Option A
   • Option B
   • Option C
   • Option D
   • None of them
2. 2

   How relevant is this message to your current needs?

   Scale · 0–10: Not at all relevant → Extremely relevant

3. 3

   How believable is the claim made in this message?

   Scale · 0–10: Very unbelievable → Completely believable

4. 4

   What word or phrase would you use to improve this message?

   Text answer · Optional

5. 5

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
6. 6

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

7. 7

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
8. 8

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
9. 9

   How important is sustainability when choosing a product?

   Scale · 0–10: Not important → Very important

10. 10

    What would make you switch from your current preferred brand?

    Multiple choice · Optional

    • Lower price
    • Better quality
    • More features
    • Better service
    • A recommendation

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.