Market Research template

Packaging Preference Test

Evaluate consumer preferences for product packaging design and sustainability.

  • 10 questions
  • About 5 min
  • Answerable in 12 languages

The questions

  1. How important is packaging design in your purchase decision?

    Scale · 0–10: Not important → Very important

  2. Which packaging concept do you find most appealing?

    Single choice

    • Concept A
    • Concept B
    • Concept C
    • Concept D
  3. How important is eco-friendly packaging to you?

    Star rating · 5 stars

  4. Would you pay more for a product with sustainable packaging?

    Single choice

    • Yes, up to 5% more
    • Yes, up to 15% more
    • Yes, up to 30% more
    • No premium
  5. What packaging improvement would matter most to you?

    Text answer · Optional

  6. How did you first discover products in this category?

    Multiple choice · Optional

    • Search engine
    • Social media
    • Friends or family
    • Advertising
    • In-store
    • Online marketplace
  7. How likely are you to recommend products in this category to others?

    Scale · 0–10: Not at all likely → Extremely likely

  8. How much do you typically spend per month in this category?

    Single choice · Optional

    • Under ₹500
    • ₹500–₹1,000
    • ₹1,000–₹2,500
    • ₹2,500–₹5,000
    • Over ₹5,000
  9. Where do you usually buy products in this category?

    Single choice · Optional

    • Online
    • Physical store
    • Both equally
    • Direct from the brand
    • Marketplace app
  10. How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.

Run this survey in 12 Indian languages

Customise it, choose your audience and share it on WhatsApp or by QR code.