Market Research template
Packaging Preference Test
Evaluate consumer preferences for product packaging design and sustainability.
10 questions About 5 min Answerable in 12 languages
The questions
How important is packaging design in your purchase decision?
Scale · 0–10: Not important → Very important
Which packaging concept do you find most appealing?
Single choice
- Concept A
- Concept B
- Concept C
- Concept D
How important is eco-friendly packaging to you?
Star rating · 5 stars
Would you pay more for a product with sustainable packaging?
Single choice
- Yes, up to 5% more
- Yes, up to 15% more
- Yes, up to 30% more
- No premium
What packaging improvement would matter most to you?
Text answer · Optional
How did you first discover products in this category?
Multiple choice · Optional
- Search engine
- Social media
- Friends or family
- Advertising
- In-store
- Online marketplace
How likely are you to recommend products in this category to others?
Scale · 0–10: Not at all likely → Extremely likely
How much do you typically spend per month in this category?
Single choice · Optional
- Under ₹500
- ₹500–₹1,000
- ₹1,000–₹2,500
- ₹2,500–₹5,000
- Over ₹5,000
Where do you usually buy products in this category?
Single choice · Optional
- Online
- Physical store
- Both equally
- Direct from the brand
- Marketplace app
How important is sustainability when choosing a product?
Scale · 0–10: Not important → Very important
Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.
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Run this survey in 12 Indian languages
Customise it, choose your audience and share it on WhatsApp or by QR code.