Market Research template

Purchase Intent & Market Sizing

Estimate demand for a product: who needs it, how often they would buy, and what they would pay.

  • 10 questions
  • About 5 min
  • Answerable in 12 languages

The questions

  1. Do you currently use a product like this?

    Single choice

    • Yes, regularly
    • Yes, sometimes
    • No, but I have in the past
    • No, never
  2. How often would you need this product?

    Single choice

    • Every week
    • Every month
    • Every few months
    • Once a year
    • Rarely
    • Never
  3. How likely are you to buy this product in the next 3 months?

    Scale · 0–10: Not at all likely → Extremely likely

  4. What would you expect to pay for it?

    Single choice

    • Under ₹200
    • ₹200–₹500
    • ₹500–₹1,000
    • ₹1,000–₹2,500
    • Above ₹2,500
    • Not sure
  5. Where would you prefer to buy it?

    Multiple choice

    • Local shop
    • Supermarket / mall
    • Online marketplace
    • Brand website / app
    • From a sales agent
    • Other
  6. What would stop you from buying it?

    Multiple choice

    • Price too high
    • Not sure it works
    • Already use an alternative
    • Hard to find
    • Don't need it
    • Nothing
  7. How many people in your household would use it?

    Single choice

    • Just me
    • 2
    • 3–4
    • 5 or more
  8. How well does this product meet a real need for you?

    Star rating · 5 stars

  9. Which best describes where you live?

    Single choice

    • Metro city
    • Other city
    • Town
    • Village
    • Prefer not to say
  10. What would make you more likely to buy it?

    Text answer · Optional

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.

Run this survey in 12 Indian languages

Customise it, choose your audience and share it on WhatsApp or by QR code.