Market Research template
Purchase Intent & Market Sizing
Estimate demand for a product: who needs it, how often they would buy, and what they would pay.
10 questions About 5 min Answerable in 12 languages
The questions
Do you currently use a product like this?
Single choice
- Yes, regularly
- Yes, sometimes
- No, but I have in the past
- No, never
How often would you need this product?
Single choice
- Every week
- Every month
- Every few months
- Once a year
- Rarely
- Never
How likely are you to buy this product in the next 3 months?
Scale · 0–10: Not at all likely → Extremely likely
What would you expect to pay for it?
Single choice
- Under ₹200
- ₹200–₹500
- ₹500–₹1,000
- ₹1,000–₹2,500
- Above ₹2,500
- Not sure
Where would you prefer to buy it?
Multiple choice
- Local shop
- Supermarket / mall
- Online marketplace
- Brand website / app
- From a sales agent
- Other
What would stop you from buying it?
Multiple choice
- Price too high
- Not sure it works
- Already use an alternative
- Hard to find
- Don't need it
- Nothing
How many people in your household would use it?
Single choice
- Just me
- 2
- 3–4
- 5 or more
How well does this product meet a real need for you?
Star rating · 5 stars
Which best describes where you live?
Single choice
- Metro city
- Other city
- Town
- Village
- Prefer not to say
What would make you more likely to buy it?
Text answer · Optional
Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.
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Run this survey in 12 Indian languages
Customise it, choose your audience and share it on WhatsApp or by QR code.