Purchase Journey Mapping

The questions

1. 1

   How long did it take from first becoming aware of the product to purchasing?

   Single choice

   • Same day
   • 1–3 days
   • 1–2 weeks
   • 1–3 months
   • More than 3 months
2. 2

   Which sources influenced your purchase decision most?

   Multiple choice

   • Online reviews
   • Friend/family recommendation
   • Social media
   • Brand website
   • Comparison site
   • In-store demo
3. 3

   How many alternative options did you consider before purchasing?

   Single choice

   • None
   • 1–2
   • 3–5
   • More than 5
4. 4

   What almost prevented you from completing the purchase?

   Multiple choice · Optional

   • Price
   • Unclear return policy
   • Lack of reviews
   • Trust concerns
   • Complicated checkout
   • Nothing
5. 5

   How satisfied were you with the overall purchase experience?

   Star rating · 5 stars

6. 6

   How did you first discover products in this category?

   Multiple choice · Optional

   • Search engine
   • Social media
   • Friends or family
   • Advertising
   • In-store
   • Online marketplace
7. 7

   How likely are you to recommend products in this category to others?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How much do you typically spend per month in this category?

   Single choice · Optional

   • Under ₹500
   • ₹500–₹1,000
   • ₹1,000–₹2,500
   • ₹2,500–₹5,000
   • Over ₹5,000
9. 9

   Where do you usually buy products in this category?

   Single choice · Optional

   • Online
   • Physical store
   • Both equally
   • Direct from the brand
   • Marketplace app
10. 10

    How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.