Market Research template
Seasonal Shopping Behaviour
Map purchasing patterns across seasons and key shopping events.
10 questions About 5 min Answerable in 12 languages
The questions
During which season do you spend the most in this category?
Single choice
- Spring
- Summer
- Autumn/Fall
- Winter
- Evenly throughout the year
Which shopping events drive your biggest spending?
Multiple choice
- Black Friday
- Diwali/Festive season
- Christmas
- New Year
- Summer sale
- Back to school
- None
How far in advance do you typically plan seasonal purchases?
Single choice
- Same day
- 1–3 days before
- 1–2 weeks before
- 1+ month before
How likely are you to purchase in bulk during a sale event?
Scale · 0–10: Never → Always
What promotional offer would most motivate you to buy during a sale?
Text answer · Optional
How did you first discover products in this category?
Multiple choice · Optional
- Search engine
- Social media
- Friends or family
- Advertising
- In-store
- Online marketplace
How likely are you to recommend products in this category to others?
Scale · 0–10: Not at all likely → Extremely likely
How much do you typically spend per month in this category?
Single choice · Optional
- Under ₹500
- ₹500–₹1,000
- ₹1,000–₹2,500
- ₹2,500–₹5,000
- Over ₹5,000
Where do you usually buy products in this category?
Single choice · Optional
- Online
- Physical store
- Both equally
- Direct from the brand
- Marketplace app
How important is sustainability when choosing a product?
Scale · 0–10: Not important → Very important
Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.
More Market Research templates
- Consumer Insights10 questions · ~5 min
- Competitive Landscape10 questions · ~5 min
- New Product Concept Test10 questions · ~5 min
- Pricing Sensitivity Study10 questions · ~5 min
- Customer Segmentation10 questions · ~5 min
- Trend & Innovation Radar10 questions · ~5 min
Run this survey in 12 Indian languages
Customise it, choose your audience and share it on WhatsApp or by QR code.