Market Research template

Seasonal Shopping Behaviour

Map purchasing patterns across seasons and key shopping events.

  • 10 questions
  • About 5 min
  • Answerable in 12 languages

The questions

  1. During which season do you spend the most in this category?

    Single choice

    • Spring
    • Summer
    • Autumn/Fall
    • Winter
    • Evenly throughout the year
  2. Which shopping events drive your biggest spending?

    Multiple choice

    • Black Friday
    • Diwali/Festive season
    • Christmas
    • New Year
    • Summer sale
    • Back to school
    • None
  3. How far in advance do you typically plan seasonal purchases?

    Single choice

    • Same day
    • 1–3 days before
    • 1–2 weeks before
    • 1+ month before
  4. How likely are you to purchase in bulk during a sale event?

    Scale · 0–10: Never → Always

  5. What promotional offer would most motivate you to buy during a sale?

    Text answer · Optional

  6. How did you first discover products in this category?

    Multiple choice · Optional

    • Search engine
    • Social media
    • Friends or family
    • Advertising
    • In-store
    • Online marketplace
  7. How likely are you to recommend products in this category to others?

    Scale · 0–10: Not at all likely → Extremely likely

  8. How much do you typically spend per month in this category?

    Single choice · Optional

    • Under ₹500
    • ₹500–₹1,000
    • ₹1,000–₹2,500
    • ₹2,500–₹5,000
    • Over ₹5,000
  9. Where do you usually buy products in this category?

    Single choice · Optional

    • Online
    • Physical store
    • Both equally
    • Direct from the brand
    • Marketplace app
  10. How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.

Run this survey in 12 Indian languages

Customise it, choose your audience and share it on WhatsApp or by QR code.