Market Research template
Subscription Intent Survey
Assess readiness and preference for subscription-based offerings.
10 questions About 5 min Answerable in 12 languages
The questions
How many active subscriptions do you currently have (apps, services, boxes)?
Single choice
- None
- 1–2
- 3–5
- 6–10
- More than 10
How interested are you in a subscription version of this product or service?
Scale · 0–10: Not interested → Very interested
Which subscription benefit matters most to you?
Single choice
- Cost savings
- Convenience
- Exclusive access
- Early features
- Free delivery
What is the maximum monthly amount you would pay for this subscription?
Single choice
- Under ₹100
- ₹100–₹300
- ₹300–₹500
- ₹500–₹1,000
- Over ₹1,000
How did you first discover products in this category?
Multiple choice · Optional
- Search engine
- Social media
- Friends or family
- Advertising
- In-store
- Online marketplace
How likely are you to recommend products in this category to others?
Scale · 0–10: Not at all likely → Extremely likely
How much do you typically spend per month in this category?
Single choice · Optional
- Under ₹500
- ₹500–₹1,000
- ₹1,000–₹2,500
- ₹2,500–₹5,000
- Over ₹5,000
Where do you usually buy products in this category?
Single choice · Optional
- Online
- Physical store
- Both equally
- Direct from the brand
- Marketplace app
How important is sustainability when choosing a product?
Scale · 0–10: Not important → Very important
What would make you switch from your current preferred brand?
Multiple choice · Optional
- Lower price
- Better quality
- More features
- Better service
- A recommendation
Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.
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Run this survey in 12 Indian languages
Customise it, choose your audience and share it on WhatsApp or by QR code.