Market Research template

Subscription Intent Survey

Assess readiness and preference for subscription-based offerings.

  • 10 questions
  • About 5 min
  • Answerable in 12 languages

The questions

  1. How many active subscriptions do you currently have (apps, services, boxes)?

    Single choice

    • None
    • 1–2
    • 3–5
    • 6–10
    • More than 10
  2. How interested are you in a subscription version of this product or service?

    Scale · 0–10: Not interested → Very interested

  3. Which subscription benefit matters most to you?

    Single choice

    • Cost savings
    • Convenience
    • Exclusive access
    • Early features
    • Free delivery
  4. What is the maximum monthly amount you would pay for this subscription?

    Single choice

    • Under ₹100
    • ₹100–₹300
    • ₹300–₹500
    • ₹500–₹1,000
    • Over ₹1,000
  5. How did you first discover products in this category?

    Multiple choice · Optional

    • Search engine
    • Social media
    • Friends or family
    • Advertising
    • In-store
    • Online marketplace
  6. How likely are you to recommend products in this category to others?

    Scale · 0–10: Not at all likely → Extremely likely

  7. How much do you typically spend per month in this category?

    Single choice · Optional

    • Under ₹500
    • ₹500–₹1,000
    • ₹1,000–₹2,500
    • ₹2,500–₹5,000
    • Over ₹5,000
  8. Where do you usually buy products in this category?

    Single choice · Optional

    • Online
    • Physical store
    • Both equally
    • Direct from the brand
    • Marketplace app
  9. How important is sustainability when choosing a product?

    Scale · 0–10: Not important → Very important

  10. What would make you switch from your current preferred brand?

    Multiple choice · Optional

    • Lower price
    • Better quality
    • More features
    • Better service
    • A recommendation

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.

Run this survey in 12 Indian languages

Customise it, choose your audience and share it on WhatsApp or by QR code.