Brand Trust Survey

The questions

1. 1

   How much do you trust [Brand Name] to keep your data safe?

   Scale · 0–10: No trust → Complete trust

2. 2

   How confident are you that [Brand Name] will honour commitments and guarantees?

   Star rating · 5 stars

3. 3

   Has [Brand Name] ever done anything to erode your trust?

   Single choice

   • No, never
   • Minor incident, recovered
   • Yes, and it affected my loyalty
   • Yes, significantly
4. 4

   What would [Brand Name] need to do to increase your trust?

   Text answer · Optional

5. 5

   How familiar are you with this brand?

   Single choice · Optional

   • Never heard of it
   • Heard the name only
   • Somewhat familiar
   • Very familiar
   • Use it regularly
6. 6

   Which words best describe this brand?

   Multiple choice · Optional

   • Trustworthy
   • Innovative
   • Affordable
   • Premium
   • Reliable
   • Outdated
7. 7

   How likely are you to recommend this brand?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How does this brand compare to its competitors?

   Single choice · Optional

   • Much better
   • Somewhat better
   • About the same
   • Somewhat worse
   • Much worse
9. 9

   How much do you trust this brand?

   Scale · 0–10: Not at all → Completely

10. 10

    Where have you seen or heard about this brand?

    Multiple choice · Optional

    • TV
    • Social media
    • Online ads
    • Friends or family
    • In-store
    • Search engine

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.