Brand Voice & Messaging Test

The questions

1. 1

   How well does our brand's communication tone suit the audience?

   Scale · 0–10: Very poorly → Very well

2. 2

   Which words best describe our brand's voice?

   Multiple choice

   • Professional
   • Friendly
   • Bold
   • Witty
   • Inspirational
   • Technical
   • Unclear
3. 3

   Does our messaging feel authentic and genuine?

   Single choice

   • Yes, very authentic
   • Mostly yes
   • Somewhat
   • Not really
4. 4

   How would you describe our ideal brand voice in your own words?

   Text answer · Optional

5. 5

   How familiar are you with this brand?

   Single choice · Optional

   • Never heard of it
   • Heard the name only
   • Somewhat familiar
   • Very familiar
   • Use it regularly
6. 6

   Which words best describe this brand?

   Multiple choice · Optional

   • Trustworthy
   • Innovative
   • Affordable
   • Premium
   • Reliable
   • Outdated
7. 7

   How likely are you to recommend this brand?

   Scale · 0–10: Not at all likely → Extremely likely

8. 8

   How does this brand compare to its competitors?

   Single choice · Optional

   • Much better
   • Somewhat better
   • About the same
   • Somewhat worse
   • Much worse
9. 9

   How much do you trust this brand?

   Scale · 0–10: Not at all → Completely

10. 10

    Where have you seen or heard about this brand?

    Multiple choice · Optional

    • TV
    • Social media
    • Online ads
    • Friends or family
    • In-store
    • Search engine

Every question can be edited, removed or reordered in the survey builder, and the whole survey is translated automatically when respondents pick their language.